Welcome to the Digital Age
Social media has changed the way we communicate. Potential visitors will check out 17 different websites and social media pages to see what’s happening in Charlevoix. At the Charlevoix Convention and Visitors Bureau (CVB), one of the best ways to reach people is through interactions on social media.
Maintaining a social media presence should not be a hard task nor should it take lots of time. Through these unique marketing platforms require some forethought and planning. Creating a social media plan, takes a lot of the guess work out of posting to social media sites. When promoting Charlevoix, the CVB uses a social media calendar to plan Facebook, Instagram, and Twitter posts. At the end of the month, the CVB reviews its social media posts to see what posts reached the most and what things can be done to improve.
It is extremely important to pick the right social media channel. Instead of trying out every single social media platform, pick one or two channels that allow you to communicate best with your customers. It’s also extremely important to regularly post content to any social media sites. The worst thing to do would be to create a social media page, start posting content, and then to stop posting to your social media accounts. Customers will be left wondering what happened to your business.
It is imperative for businesses to be engaged with customers and potential customers on social media. By being a part of the conversation, this gives businesses the opportunity to interact with customer, answer questions, and build customer loyalty. Social media is a wonderful tool that helps businesses, cities, and people better market themselves.
Click here for a free social media content calendar.
Click here for a great resouce for generating new content or looking to increase your social media engagement.
Don't forget to measure your social media engagement. Click here for different social media measurement templates.
For more information or to ask a question about social media planning, email Katherine at [email protected].