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Jordan Valley Outfitters

311 N. Lake St,
East Jordan, MI 49727
231-536-0006 (Main)

Offering canoes, kayaks, family rafts and float tubes. 1-3 hour trips available. Twilight paddles and winter adventures are available. Located in Northern Michigan in the scenic Jordan Valley, Jordan Valley Outfitters is your Eco-Tour headquarters offering family paddling during the summer but also all winter long on the Jordan River.

This north woods eco-tour experience is great for the entire family from 3 to 90 years young. They are close enough for a day trip, or stay locally and explore the famous Jordan Valley for memories that will last a lifetime. Come renew yourself with a relaxing trip down the first river in Michigan to be designated “wild and scenic.” The river is calling, contact them to plan your eco-tour adventure. 

Monday: 11:00 AM – 3:00 PM
Tuesday: 11:00 AM – 3:00 PM
Wednesday: 11:00 AM – 3:00 PM
Thursday: 11:00 AM – 3:00 PM
Friday: 11:00 AM – 3:00 PM
Saturday: 11:00 AM – 3:00 PM
Sunday: 11:00 AM – 3:00 PM
Recreation Type
Boat and Sailing Charter / Rental Outfitters / Tours

Google Reviews


Brian Kozminski

a month ago
Get on the river with Jordan Valley Outfitters!! Canoe/kayak summer rentals and winter rafting (guided) trips! #getoutside

Fidel Colman

a month ago
Exceptional customer service and a wonderful experience - Been a customer for the last ten years, visiting every summer, but this year decided to brave the elements and do their winter rafting - Even more beautiful than in summer

Michaela Cousino

a month ago
Dan was an excellent guide and his wife was very sweet taking pictures. We went new Year's Eve and it was stunning gorgeous. Dress warm and highly recommend. everyone that worked was so nice. Thanks for squeezing us in last minute. Thanks Darin and Michaela

Good Vibez Garage

9 months ago
We took a rafting trip with Jordan Valley Outfitters for my bachelor party and it was an awesome and exciting time I will fondly remember forever. The owners were so nice and friendly and gave us some great advice. They also gave us a some free stickers for our cooler which look great! The river was absolutely beautiful in early May and we lucked out with some amazing weather. Since 4 of the 7 in our group had little paddling experience we heeded the advice of the owners and opted for rafts instead of canoes and it was a wise decision. The rafts were durable and gave us plenty of rooms for coolers and to spread out. The river is very fast early in the year with lots of obstructions. I could easily see how a canoe team with little paddle experience could tip. If you want just a booze cruise go with a slower river like the platte, au sable, etc. I loved the fact this river had lots of exciting narrow passages. Reading some of the other reviews I don't know how you would hold that against the owners lol. The 3 of us who knew how to paddle sat back and relaxed and watched the boat of 4 bounce of trees for three hours, it was a great time.

Nick Engel

3 years ago
Did a winter rafting trip last Friday and it was by far one of the coolest things I’ve ever done! The weather was perfect and the owners and guides were amazing! We were unsure at first coming from downstate not knowing what exactly to expect and it was beyond what we thought it would be! Al was an awesome guide! So knowledgeable and funny! The hot beverages 1/2 way through were such a great experience too! I will definitely recommend this trip to anyone looking for some relaxing adventure!


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