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Lost Cellars
4.9

Address
04434 US HWY 31 South,
Charlevoix, MI 49720
Phone
231-499-4755

Lost Cellars (Previously Charlevoix Moon) is located just north of the 45th Parallel, about two miles east of Lake Michigan in the Tip of the Mitt American Viticultural Area (AVA). The company was established in 2007 as a vineyard supplying local wineries with four varietals of grapes and then in 2015 branched out to develop and sell custom boutique wines. These small batch award winning wines represent the best of northern Michigan, with both estate grapes and select local fruit to curate a collection of specialty wines enthusiasts search out.

Purchased by Drs. Jay and Lora Higdon from founder and winemaker Tom Jaenicke, “The Man in the Moon”, this venture fulfills a lifelong dream of the Higdons to bring their own twist of the vino lifestyle to Charlevoix. Dr. Lora Higdon, CEO and president of Autograph | Forbes Global Properties in Traverse City has a successful track record of building customer focused businesses around lifestyle and concierge services. This knowledge will build on the brand and hard work of the Janickes and bring their legacy directly to consumers with the addition of an estate tasting room. 

The estate has been rebranded as Lost Cellars but will retain the vineyard brand as the “Moon Vineyard”. This preservation of Charlevoix Moon will help keep the brand loyalty alive while taking the business to the next level. Lost Cellars was incorporated in 2015 and was a result of the Higdons being exposed to several family stories about Jay’s great-great grandfather’s immigration from Sicily to start a winery in California that was eventually lost. Waiting for the right moment to bring their dreams to life, they kept the shell company alive until they found Charlevoix Moon Vineyard.

Hours
Monday: Closed
Tuesday: Closed
Wednesday: Closed
Thursday: 12:00 – 6:00 PM
Friday: 12:00 – 8:00 PM
Saturday: 12:00 – 6:00 PM
Sunday: 11:00 AM – 4:00 PM

Google Reviews

4.9

Szymon Machajewski

a week ago
Lost Cellars by Charlevoix, Michigan, is a true gem in Northern Michigan’s wine scene, offering a delightful blend of small-batch wines, inventive spirits, and a warm, inviting atmosphere. From the moment you step onto the 13-acre property, you’re surrounded by natural beauty and a sense of creative energy that sets the tone for an unforgettable visit. The tasting room strikes a perfect balance between rustic charm and modern comfort, making it a welcoming spot to unwind. What really stands out is the passion and hospitality of owners Jay and Lora Higdon, who have poured their hearts into crafting unique wines and spirits that reflect the local terroir. Their selection features everything from crisp dry Rieslings to bold reds like Marquette and French-inspired Malbec, as well as sparkling rosés and even a sparkling Gruner Veltliner—something for every palate. Beyond wine, Lost Cellars has become a destination for craft spirits, with their Rebar Stillworks distillery producing smooth vodkas, brandy, rum, and more, all made from grapes grown on the estate. The tasting experience is enhanced by delicious artisan pizzas, charcuterie boards, and other light bites, all made with fresh, local ingredients. The winery also hosts a variety of events, from live music nights to themed gatherings, and offers unique accommodations like the Chalet on the Vines, a cozy vacation rental right on the property. Whether you’re a wine enthusiast, a foodie, or just looking for a beautiful place to relax, Lost Cellars offers something special—and leaves you eager to come back for more.

Subhendu “Sid” Mahapatra

a month ago
5 Stars We absolutely loved our visit to Lost Cellars in Charlevoix! From the moment we arrived, the warm and welcoming atmosphere made us feel right at home — and the hospitality extended to our furry friend, Archie, too! The rustic charm of the space is absolutely delightful, and the experience was truly one-of-a-kind. We tried their cocktail sampler featuring gin, orangecello, and dark rum-based drinks — all were fantastic, but the dark rum really stole the show (we ended up buying a bottle to take home!). The charcuterie board was delicious and thoughtfully curated. And the sweetest touch? The hosts surprised Archie with his very own “barkuterie” board — such a thoughtful and heartwarming gesture! To top it all off, we tried their affogato with a twist — made with a splash of their dark rum — and it was absolutely amazing. Rich, boozy, and indulgent in the best way. The hosts were incredibly kind, knowledgeable, and clearly passionate about what they do. Lost Cellars is an absolute gem and a must-visit when you’re in Charlevoix!

Kristel Coronado

2 years ago
This was a really amazing winery! After a long 4 hour drive north, we popped into Lost Cellars about 40 minutes before closing time. We felt so welcomed and not rushed at all! The owners are amazing and super friendly. The property was quaint and private. The wines are tasty (we preferred the reds), and definitily be sure to try the limoncello too! I highly recommend this winery and can't wait to go back in the future!!

Christopher S Crawford

a year ago
We expereinced gracious hosts and we had a great "spirits"flight, including a mushroom Gin and Unaged brandy.... the offerings are plentiful with wine ans an assortment of unique pairings and flavors.

Danielle Fergus

8 months ago
Stunning vineyard with new tasting room and large outside patio. Staff very knowledgeable about the wine and spirits options. One of the most unique gin’s we have had! Owner came around to check on us and tell a bit about the Lost Cellars name and his journey in the wine industry. Very nice and relaxing atmosphere. Highly recommend. 10/10
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